YouWood is a new industry-wide website that provides information and resources about careers in wood. The site was developed by WIRC (Wood Industry Resource Collaborative), a group of leadership representatives from wood industry organizations. AWFS® is a Founding and Executive member of WIRC, and other member associations include: WMMA and WMIA (also both Executive members), AWI, CPA, IWF Atlanta, NWFA, NBMDA, WCMA, and WMA.
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Spread the Word to Students and Job Seekers about Careers in the Wood Industry!
To learn more, contact AWFS® Assistant Executive Director, Education Adria Salvatore.[...]
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Nashville, TN January 27, 2021 - The Wood Industry Resource Collaborative (WIRC) is excited to announce the launch of their industry-wide career awareness campaign, “You Wood.” Developed by several industry trade associations led by AWFS, WMIA, and WMMA, in partnership with Nashville-based INDUSTRIAL Strength Marketing, the WIRC campaign aims to communicate wood industry career pathways and attract new talent.
The “You Wood” campaign features a website with career resource information, including profiles of high-demand positions, career quizzes, links to educational resources like schools and scholarships, industry information, and an events calendar. The site will be continually updated, and features will be[...]
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Associations participating in the Wood Industry Resource Collaborative (WIRC), of which AWFS is a founding member, are working with Industrial Strength Marketing on a campaign to increase awareness and improve the perception of careers in the wood industry. Industrial’s past projects include the “MFG Day” initiative with National Association of Manufacturers (NAM), and a rebranding for the Manufacturing Extension Partnership (MEP) network. “We are excited to work with Industrial and feel confident that we are in good hands,” says AWFS Education Director Adria Salvatore, “Industrial has an impressive portfolio and is exclusively focused on the manufacturing industry. They understand our objectives[...]
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Eleven wood industry associations are pleased to announce the formation of a coalition aimed primarily at perpetuating the long-term growth of the industry by sustaining an engaged workforce. Since its formative two-day brainstorming meeting in November 2017, the group has chosen to organize under the name Wood Industry Resource Collaborative (WIRC). Pronounced “Work,” the name does a great job maintaining the group’s mission and goals.
The collaborative group is a consortium of trade associations, all related to the woodworking or the wood products manufacturing industry. The group’s purpose is to provide a collection of tools and solutions for the wood industry[...]
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